
Revenue Share Agreements: Legal Essentials for Online Business in Australia
Revenue Share Agreements: Legal Essentials for Online Business in Australia
Revenue Share Agreements: Legal Essentials for Online Business in Australia
Thinking about a revenue share deal? Here’s what you need to know before saying yes.
Revenue sharing can be a great model for collaboration in online business. But without the right legal structure, it can also lead to confusion, disputes and in some cases, costly fallout.
At Onyx Legal, we regularly advise Australian coaches, consultants, agencies, and service providers on how to protect themselves in revenue share agreements. In this guide, we’ll walk you through the legal side of these deals so you can make informed, confident decisions.
What Is a Revenue Share Agreement?
A revenue share agreement is a contract where two or more parties agree to split the revenue generated from a product, service, or business activity. It’s commonly used in online collaborations where one party delivers the service while the other contributes marketing, leads, or tech infrastructure.
Example: A Brisbane-based business coach partners with a Sydney digital agency. The coach delivers the program, the agency assists in increasing sales by handling the funnel, and they split the revenue received from those additional sales 60/40.
This model is attractive for entrepreneurs who want to grow quickly without upfront costs. But it requires clarity to work well. Revenue share deals are often informal at first, which makes legal documentation even more important.
Without legal grounding, it’s easy to fall into mismatched expectations leading to misunderstandings, late payments, or legal risk if a deal goes sour.
Key Legal Considerations Before You Sign (Australia Context)
Before entering into a revenue share arrangement, it’s essential to get clarity on:
1. Roles and Responsibilities
Who is doing what? Spell this out in detail to avoid mismatched expectations
- Who manages delivery?
- Who is in charge of customer service, refunds, or disputes?
- What happens if there’s a problem with delivery or fulfillment?
2. What Counts as Revenue?
You must define:
- Is GST included in revenue?
- Are discounts or refunds deducted before the split?
- Are upsells and cross-sells included?
These questions must be settled before launching your offer.
3. When & How Will You Get Paid?
Set a clear schedule for calculating and distributing revenue shares (e.g., monthly, after reconciliation).
- Will reports be provided?
- Who handles reconciliation of payments?
- What platform is used for tracking sales and calculating revenue?
4. Who Owns What?
Protect your IP. Define what each party owns, especially content, customer data, and brand assets.
- If the partnership ends, who owns the email list or the funnel?
- Who retains rights to the original course, brand name, or materials?
5. Exit & Dispute Clauses
What happens if the relationship ends or someone doesn’t deliver? Build in:
- A notice period for ending the agreement
- Mediation or dispute resolution clauses (note: mediation is common in Australia before litigation)
- A plan for what happens to shared assets and active clients
Pro Tip: Download our Revenue Share Questionnaire to identify your legal blind spots before entering an agreement.
Revenue Share vs. Joint Venture: What’s the Difference?
While both models involve collaboration, a partnership agreement or a shareholder agreement typically involves a new business entity with shared ownership. A revenue share deal, on the other hand, like a joint venture does not create a separate entity, it’s simply a contractual agreement between parties.
Companies and Partnerships often involve:
- Shared liabilities and obligations under Australian law
- More formal structures and tax implications
Revenue share agreements are often easier to dissolve and more agile and rely upon contractual legal protection, which is why they need to be well-structured.
If you’re unsure which model is best, speak to a lawyer early. The wrong structure can have tax or liability implications including under Australian consumer law.
Why Templates Aren’t Enough (Especially in Australia)
We’ve seen many businesses rely on generic templates or verbal agreements and end up in disputes.
Here’s why templates usually fall short:
- They don’t reflect your unique revenue model or industry nuances
- They may use US-based legal terms that don’t apply under Australian law
- They often lack clauses around IP, GST, dispute resolution, or ASIC compliance
A customised agreement not only protects your interests, it also signals professionalism and builds trust with your partner.
Example: A Costly Misunderstanding
A Gold Coast based digital agency entered a 50/50 revenue share deal with a clairvoyant promoting personal horoscopes. The deal was sealed verbally. Nothing was put in writing.
The digital agency invested in re-building the website and portal for customer communications and distribution of the horoscopes on the basis that they would receive 50% of the sales.
Before launch the clairvoyant decided the website didn’t reflect what she wanted and she did not want to go ahead with the launch.
- The digital agency expected to be paid for their time for the work completed.
- The clairvoyant insisted that payment was only due from sales and that she retained the right to refuse to go ahead if she wasn’t comfortable and wanted to be compensated for the time she had lost getting the website to launch.
- With nothing in writing the digital agency could do nothing but retain the work they had done, and pursue payment.
The relationship broke down. The digital agency came to us chasing payment but the cost of doing that was likely to exceed the value of time they had already invested in the website build. Both parties walked away frustrated, no one got paid.
The lesson: Legal clarity upfront could’ve included a clause on dispute resolution and prevented the fallout.
Final Thoughts: Protect the Relationship and the Revenue
Revenue share deals can be a powerful way to grow, when they’re built on mutual understanding and solid legal foundations.
If you’re considering a partnership or collaboration in Australia, don’t wait until things go wrong. Get clear from the start.
Download our free Revenue Share Questionnaire to help you prepare for your next joint venture.
Need legal advice? Book a legal consult with our Australian-based team to review your draft or explore your options.
How can Onyx Legal help you?
Make an appointment with one of our team to discuss how to implement a revenue share model for your business.
If you are considering a revenue share deal, download our Revenue Share Questionnaire here to help you get started.
Download Our Free Revenue Share Questionnaire
Avoid legal blind spots and enter your next deal with confidence.
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